Xcel Energy Teams with Tractor Supply for Lighting Efficiency

AMARILLO, TX (NEWS RELEASE) - Ever since John Wanamaker amazed shoppers in his famous Philadelphia department store with electrical arc lights in 1878, retailers have understood the value of effective lighting in presenting merchandise in the most favorable light.

And while early pioneers in retail illumination spared no expense to dazzle their customers, today’s lighting strategies are equally focused on reducing costs. When Tractor Supply stores in Xcel Energy’s Texas and New Mexico service area started looking for a way to improve their lighting schemes, Xcel Energy provided guidance on how to employ LED lighting in the most cost-effective way. Through Xcel Energy’s commercial lighting rebate program, the stores were able to improve the customer experience while reducing their annual electrical costs.

More efficient use of energy is an important part of Tractor Supply’s Stewardship Program, the company’s focus on operating more efficiently, eliminating waste and reducing impact on the environment. In line with these goals, six Tractor Supply stores in Texas (Amarillo, Dalhart, Hereford, Pampa, Plainview and Seminole) and four in New Mexico (Carlsbad, Hobbs, Roswell and Tucumcari), recently retrofitted interior lighting with LED tube lighting that is estimated will shave almost 163 kilowatts from the stores’ combined electricity demand, and reduce annual electricity usage by about 745,000 kilowatt-hours – equivalent to a month’s electricity consumption of 745 typical homes in the region. In addition to receiving the benefit of lower bills, the stores also receive a rebate on the cost of installing the lights.

Xcel Energy uses approved contractors to work with business and residential customers to improve their efficiency, and the Tractor Supply projects were managed internally by Tractor Supply in partnership with Energy Management Collaborative (EMC), an energy efficient lighting solutions company based in Plymouth, Minn. LED lighting is a leading way to maximize energy dollars because LEDs are the most energy-efficient bulb on the market. LEDs use up to 80 percent less energy than incandescent bulbs and last up to 25 years.

“And LEDs are safer because they operate at much lower temperatures, do not contain mercury, and do not produce any ultraviolet light,” said Bryan Whitson, a lighting specialist with Xcel Energy in Amarillo. “They give you light instantly at full brightness, with no warm-up time, and emit a much higher percentage of light in a desired direction. Most LEDs are fully dimmable too.”

Residential and commercial electric customers in Texas have a suite of energy efficiency and load management programs available to help save money and energy. While Xcel Energy manages the energy-saving incentives, programs are delivered through what is called a “Standard Offer Program,” which simply means customers receive services through specially selected independent Energy Efficiency Service Providers. Visit www.xcelefficiency.com for details about these programs, including program manuals, EESP/project sponsor lists and more. For additional questions, contact Bryan Whitson, Xcel Energy Program Manager, at (806) 378-2887 or Bryan.J.Whitson@xcelenergy.com.

About Xcel Energy
Xcel Energy (NYSE: XEL) provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit xcelenergy.com or follow us on Twitter and Facebook.

(News release from Xcel Energy)

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