Alamo Drafthouse Offering Different Movie Experience

A lot of people excited about new businesses coming to Lubbock. And many of those folks are glad to see the new Alamo Drafthouse opening their doors to the Hub City.
By Joshua Cole Little

LUBBOCK, TX – The coming of Alamo Drafthouse continues to generate publicity and public comment ahead of its opening in late April or early May.

Wednesday morning the owner gave us an inside look as they finish up construction on their newest movie theater.

During the tour construction workers hung curtains, and set up screens, chairs and tables. Even the digital movie projectors and traditional movie projectors were being installed.

"Now it’s like everything got filled up with stuff," said Neil Billingsley-Michaelsen, President of Alamo Drafthouse Cinema Franchise.

Billingsley-Michaelsen said, "We’ll have everything that is playing town. So we'll have 'Spiderman.' We'll have 'Godzilla.'”

“Then we'll have certain limited release titles," he said.

Another thing that sets the Alamo Drafthouse apart from other theaters, is its policy on teenagers. Alamo encourages families to come to the movies, but does not allow kids under 18 to be there by themselves. They need to be accompanied by a parent or guardian.

Alamo patrons will not just come for a movie but for dinner as well.

"Everything is made to order and a lot of our stuff is made from scratch in house, ...” said Billingsley-Michaelsen.

“Patrons are sitting there and basically servers walk right up and down this isle,” he said. “We teach them all to be sort-of ninjas," he said.

The Drafthouse will also serve 32 different beers and a list of wine.

"It’s a neat concept; I mean we love the concept and we're very excited to open in Lubbock," Billingsley-Michaelsen said.

The Drafthouse isn't the only thing coming to Lubbock. Other businesses are building right now like Red Robin and Duncan Donuts. Cabelas will also open this summer.

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