Hosted by Texas Tech's Office of Community Engagement along with the Office of the President and Division of Institutional Diversity, Equity and Community Engagement the event's mission is to promote higher education and build a college-going community in Lubbock and surrounding areas.
Each K-12 student who attended the BTSF received a Texas Tech backpack filled with school supplies offered on a first-come, first-served basis. The event also included bilingual events and activities, live entertainment and free food.
"Back to School Fiesta is truly an event we look forward to year-round," said Heather Martinez, director of the Office of Community Engagement.
"Empowering students to pursue their education, as well as providing them resources to do just that, are what we strive for. We continue to learn year after year how to better change the lives of the students in our communities and are eager to open the doors for this year's 15th annual Back to School Fiesta."