Belly is as easy as scanning a bar code at the register and everything is in one place on your smartphone or key chain card.
Locker Room Haircuts used to have a punch card rewards system but Jenny Aranda, Locker Room Haircuts General Manager, said they weren't very convenient.
"If you lose it and you have 8 punches then you have to start over and you would lose, points I guess you would call it."
Now Locker Room Haircuts and dozens of other Lubbock businesses use a digital rewards system called "belly".
"Belly, we have the opportunity to offer several rewards, different points you can choose your rewards and that way people to get choose what they like...They can save them for a bigger reward or they can use them as they go."
Businesses that use belly have a tablet that scans your belly app or card each time you visit.
"They can either download the app or they have a little key chain card, you can scan it."
You can also check into spots on facebook or twitter through belly and find other belly businesses.
"The app you actually get where everyone that has belly where they are located so you can use that same app everywhere that uses Belly."
Aranda said belly is also good for business owners who can keep in touch with customers and offer special deals.
"We can send out a discount...we also can keep track of our clients through social media so it's connected all kinds of ways."
It costs between 79 dollars and 149 dollars a month for a business to use Belly depending on which service they choose.
For customers the app is completely free!
You can find more information on belly at https://bellycard.com/