LUBBOCK, TX — Within the last month a new social media phenomenon had benefited the fight against ALS also known as Lou Gehrig’s Disease. Celebrities, politicians, and NFL coaches have all participated in the “Ice Bucket Challenge” to strike out ALS, also known as Lou Gehrig’s Disease. People with this disease lose control of their voluntary muscles, therefore losing their ability to speak, eat, walk and eventually breathe.
According to the Texas Chapter of the ALS Association, “In the first two weeks of August, the ALS Association Texas Chapter has seen a 33 percent increase in our online donations compared to the same time period last year.”
The association also said that the momentum has just begun, and they are expecting that number to grow throughout the month of August.
The idea of the challenge is that once a person has been nominated, he or she has 24 hours to either take a video of getting dumped with a bucket of ice water, or donate $100 to the ALS Association or both.
KAMC took the challenge, and decided to nominate Mayor Glen Robertson, Chancellor Robert Duncan, and Texas Tech Head Baseball Coach Tim Tadlock. They have 24 hours to ice-cold dump, donate or both.