Lubbock Tourism Industry Doing Better Than Ever

Six new hotels are making their way to the Hub City, as a booming tourism industry puts pressure on the demand.
by Victoria Price
vprice@kamc.tv

LUBBOCK, TX -- This week is National Travel and Tourism Week, and here in the Hub City, we definitely have something to celebrate. Visit Lubbock says that last year, Lubbock hotels brought in nearly $99 million in revenue. That's up 10 percent from 2012. So, in order to meet rising demand, six new hotels are coming to Lubbock in the very near future.

"Across the city, generally, occupancy is up. Most people are seeing their average daily rate increase," according to Visit Lubbock's CEO, John Osborne. "So all in total we'll be adding more than 10 percent more hotel rooms over the course of the next 18 months."

Osborne says that Texas Tech University has been a major player in bringing more visitors to the city.

"Well we're seeing that obviously the growth of Texas Tech, not just the success of athlete programs, but because they're hosting a lot more conferences, bringing researchers in," Osborne says. 

And a strong tourism industry benefits more than the employees working for it. Visit Lubbock says the more money the city gets from visitors, the more residents can save on their property taxes.

"So, if we love living here, then we want to make sure that we invite our friends and family to come visit and see all the reasons why we love living here," Osborne says. 

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