Texas Tech University recycles recycles tons, literally tons of trash each semester from student housing and now they have their sights set on the Jones.
Melanie Tatum, Student Housing Unit Manager and Recycling Leader, said they recycle tons of trash each semester.
"We recycle each month about two and a half tons of just plastic bottles. We're talking out of the halls of 7,000 people and we're talking the football game 60,000 people so that's probably about a ton or so of plastic bottles we can keep from going into the landfill."
Tatum, and the rest of Student Housing, are participating in the Game Day Challenge, a college competition to see who can recycle the most from one athletic event. And they are making recycling very easy providing bags and containers.
"All we ask is the tailgaters to put their aluminum, their glass, and their plastic bottles in those bags and before they leave to go to the game if they'll just tie those up and set them in their tailgate area we'll come back through that area when they're at the game and pick those up."
Volunteers collect bottles and cans as you walk into the Jones and blue bins are all over the stadium.
"We just ask people when they leave or at half time if they'll throw their water bottles in those containers rather than just leave them in their seats that will keep us from having to sweep so many at the end of the game and also please don't throw them in the trash."
If you recycle you'll be helping Tech get a higher rank in the competition and also helping students in need.
"We made about 23,000 dollars last year and we put that money back into student scholarships and we give out 10, 1,000 dollar scholarships, every year and it just comes from the money we make from selling this stuff, our trash."
Tatum says because it's Tech first year in the competition she doesn't expect to win but she does want to inspire more people to recycle.
"We want to educate the students and fans that some of that stuff can be recycled rather than taken to the landfill."
Texas Tech has it's own recycling plant on campus that students and locals can use to drop off anything from plastic to textiles for free recycling.