The online press conference begins at 9 am Monday August 19th.
The online event will feature a brief discussion about how financial planning education is evolving and why technology education in general - and social media in particular - is critical in today's world.
Students and leaders also will visually demonstrate the new tools students are using to communicate online and enter their practices using social media while remaining compliant.
Industry leaders are increasingly hiring next-generation financial advisers to help them utilize social media. Surveys find that while only four percent of advised social media users connect with their advisers on social media, 52 percent would like to.
Deena Katz, CFP, associate professor, Department of Personal Financial Planning, and Chairwoman, Evensky & Katz, will discuss how social media is being integrated into her curriculum and why.
Barry Mulholland, CFP, ChFC, assistant professor, Department of Personal Financial Planning, will discuss the changing dynamics of students and career changers as well as financial planning practices today.
Jennifer Openshaw, president, Finect; founder, Women's Financial Network, and national columnist and author of The Millionaire Zone will discuss the challenges of using social media and the partnership with Texas Tech.
Four students with ages ranging from 24 to 43 will discuss why social media is critical for them.
To register Call or join Webex: Dial: (209) 255-1000 Password: 825581
For visuals and demo, join Webex.