4th on Broadway in Lubbock, Texas

The 4th on Broadway Bolton Oil Parade will be Tuesday, July 4, 2023, 9:45 a.m. – 11:00 a.m. Danny and June Koch will be the Parade Marshals. See the parade route below along with information on both paid and free parking.

Can’t make it to the parade? Watch it live on KLBK!

Fourth on Broadway Lubbock map 2022
4th on Broadway, 2023, parade map

Parade Route

The parade will begin at Avenue M and Broadway. It will go east, then turn north onto Canyon Lake Drive and go into Mackenzie Park. It will follow Cesar E Chavez Drive to the area that used to be Joyland.


Paid parking is available at the South Plains Fairgrounds and on the corner of Broadway and Canyon Lake Drive with a free shuttle service. 4th on Broadway offers free parking off Canyon Lake Drive between Broadway and 19th Street.

Free Parking
Canyon Lake Dr. between Broadway & 19th
(1701 Canyon Lake Drive)
Open 7:00 am – 10:00 pm
No Shuttle Service

Paid Parking ($5 per car)
South Plains Fairgrounds
(899 Avenue A)
Open 7:00 am – 9:30 pm
Free Shuttle Service

4th on Broadway Events

Texas Country Kickoff Bash Live at Cook’s Garage

Monday, July 3, 2023 • 8:00 p.m. at Cook’s Garage, Highway 87 and 114th Street

Caprock Cardiovascular Center Kids Area

July 4 • 10:30 a.m. – 6:00 p.m. in Mackenzie Park

Free activities include inflatables, water slides, face painting, obstacle courses, mechanical bull, arts & crafts and more.

River Smith’s Eating Contest

July 4 • 5:00 p.m. – 7:00 p.m.

Check in will begin at 4:00 p.m. outside of the Caldwell Kids Kid’s Stage. How fast can one human consume seven filets of catfish or a big piece of cobbler? There are both adult and children’s categories for catfish & cobbler. Entry is free but space is limited.

Cabela’s Youth Fishing Tournament

July 4, 2023 • 11:00 a.m. – Weigh In 4:00 p.m. at the lake in Mackenzie Park

Free entry, and participants are encouraged to bring their own poles and fishing supplies. Ages 18 and under are invited, and no permit is required. There is an online registration form.

BMW of Lubbock Daytime Stages

July 4, 2023 • 11:00 a.m. – 4:00 p.m.

The Daytime Concert stages exhibit the best of West Texas bands and performers.

The Bolton Oil Parade

Tuesday, July 4, 2023 • 9:45 a.m. – 11:00 a.m.

The parade will begin at Avenue M and Broadway. Scroll up to see information on parking — both paid and free.

Reliant’s Picnic in The Park

July 4, 2023 • Various events 10:30 a.m. – 6:00 p.m.

Gorilla Law Firm Evening Concert

Tuesday, July 4, 2023 • 7:00 p.m. in Mackenzie Park

The headliner is Vanilla Ice. Kicking off the concert will be A Tribute to Selena featuring Gabriella Flores, A Rockin’ 80s Tribute featuring the Caldwell Collective, and Lubbock teen-sensation trio Blackwater Draw.

United Supermarkets Fireworks Extravaganza

Tuesday, July 4 • 10:00 p.m. in Mackenzie Park

The United Supermarkets Fireworks Extravaganza features a choreographed fireworks show to classic and contemporary patriotic music.

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