Coach Kingsbury’s secret good deeds in the community


Kliff Kingsbury gave the Texas Tech program his all during his tenure as a player and as a coach. But off the field, he kept many of his good deeds, including his work with charities and the university, out of the spotlight.

“Coach Kingsbury was very special to us. He, without a doubt, wore his heart on his sleeve and really cared about people. He really took the time to slow down, look somebody in the eye, truly wish them a good day and offer whatever he could to make their life a little easier,” said Dina Jeffries, the president and CEO of the Ronald McDonald House (RMH) of the Southwest. 

Kingsbury often gave his time to kids and their families, took the players to visit the RMH, Court Appointed Special Advocates (CASA), and other nonprofits in town. But Kingsbury always let the spotlight shine on the players, while making sure he gave these families something to remember behind the scenes.

“We were doing a pediatric party. He [a little boy] was in a wagon, and he was so excited to meet Kliff Kingsbury. As soon as he knew he had entered the building, he quickly whipped out his black Ray-Bans,” said Jeffries. “As soon as coach saw that, he couldn’t be shown up by the kid, and he whipped out his black Ray-Bans.”

Even at the university, many of his deeds went unnoticed. According to a student at the university, the group ‘Women in Business’ invited Kliff Kingsbury to speak at a fundraiser, charging each student in attendance, in order to raise money. Their goal was $5,000. However, Kingsbury would not let people pay to hear him speak. Instead, the day of the fundraiser, he showed up with a check for $5,000 and handed it to the organization.

“I think the coolest thing about this whole experience was the fact that Coach Kingsbury did not publicize or share what he did with anyone,” said the student. “He told me he believed in the mission of Women in Business and wanted to help further our mission encouraging young, aspiring business women to be successful, providing any opportunities that could enhance their success along the way.”

He also supported CASA of the South Plains. When we reached out to the organization, they said:

“We’re grateful to Coach Kingsbury and thank him for his dedication and support for children in foster care in our community. We’re also thankful to Texas Tech University who believes no child should have to face the uncertainty of foster care alone and that EVERY child in foster care deserves a CASA Volunteer. We wish Texas Tech University and Coach Kingsbury all the best.”

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