People or profit? Facebook papers show deep conflict within

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Mark Zuckerberg

(AP Photo/Mark Lennihan, File)

Facebook the company is losing control of Facebook the product — and of the carefully crafted image it’s spent over a decade selling despite problems like misinformation, human trafficking, and pervasive extremist groups on its platform.

From complaints whistleblower Frances Haugen has filed with the SEC, along with redacted internal documents obtained by The Associated Press, the picture of the mighty Facebook that emerges is of a troubled, internally conflicted company, where data on the harms it causes is abundant but solutions are halting at best.

The documents show a company in crisis, where good intentions long ago stopped being enough. Facebook says it does not prioritize engagement over safety.

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