Lubbock Premiere Cinemas location to reopen June 19

Local News

LUBBOCK, Texas — Premiere Cinemas announced their plan to reopen theaters at various locations nationwide Thursday, including Lubbock.

According to a release, employees at all Premiere locations will follow strict guidelines to ensure the health and safety of guests, and will also make sure proper social distancing guidelines are followed.

The Lubbock Premiere location announced their reopening through a video posted to Facebook.

Read the release by Lubbock’s Premiere Cinema-IMAX at South Plains Mall below:

Lubbock’s Premiere Cinema-IMAX at South Plains Mall is pleased to announce it’s reopening on Friday, June 19th. This follows Texas Governor Abbott’s announcement last week that cinemas in Texas may resume operations at 50% of their occupancy capacities with social distancing and other measures in place.

“We are thrilled to reopen in Lubbock!” said Premiere Director Rudy Leal. “We’ve missed seeing our customers and I think they’re more-than-ready to return to the cinema and the big-screen experience.”

The concession, kitchen and bar will reopen along with the theatre with some operational changes. While face masks are optional for guests, staff will wear gloves and face masks and be temperature-screened. New cashier partitions and hand sanitizer stations have been installed along with enhanced cleaning/sanitization protocols including disinfecting seats between shows. New signage and floor markers similar to those in grocery stores remind people of social distancing recommendations, and show times are staggered to allow more time between showings.

All of Premiere’s 16 Lubbock auditoriums including IMAX feature will reopen featuring spacious recliner-seating allowing guests to select and reserve their own seats online or in-person. Friends and family may sit together while designated seats will intentionally be left unoccupied to achieve capacity and distancing guidelines, which allows guests to spread out more throughout the auditorium.

Premiere will continue following local, state and federal guidelines intended to ensure the welfare of our staff and communities as our top-priority as well as providing the best movie-going experience to our guests. Movie-fans have much to look forward to this year from a strong slate of highly-anticipated movies being released by Hollywood into theatres starting this summer.

For more information including showtimes, movie news and current theatre guidelines in place please visit, or for local information please contact Rudy Leal, Director, at

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