The United Family’s 28th Annual Jacky Pierce Charity Classic sets new record

Local News

(Photo provided by The United Family)

LUBBOCK, Texas (NEWS RELEASE) – The following is a news release from The United Family:

The United Family® is once again setting a record number for the amount of funds raised through the 28th annual Jacky Pierce Charity Classic golf tournament, which will take place August 25th and 26th.

The donations will be presented to 28 United Way agencies from across Texas and New Mexico at the company’s tournament charity dinner at Eberley Brooks Events in Lubbock on Sunday, August 25th.

Since its inception in 1991, the tournament has raised more than $4 million for local charities. The United Family donated $431,000 to United Way agencies last year and looks forward to surpassing that amount this year.

“The Jacky Pierce Charity Classic has become an iconic annual event which brings together our valuable business partners and team members all of whom share our commitment to serving communities,” said Robert Taylor, CEO of The United Family. “I’ve long believed that if you want to make a donation dollar stretch as absolutely far as it can, supporting the United Way in your area is a great way to do it.”

The tournament was named in honor of United Supermarkets longtime produce director, who guided the annual golf tournament from its infancy until losing a lengthy battle with cancer in August 2002. The tournament was renamed to honor Jacky Pierce’s memory in 2003. The 28th edition will be played Sunday, August 25th at the Rawls Course and Monday, August 26th at the Lubbock Country Club and the Rawls Course.

Jacky Pierce Charity Classic check presentation on August 25, 2019
(Photo provided by The United Family)
Jacky Pierce Charity Classic check presentation on August 25, 2019
(Photo provided by The United Family)

“In addition to supporting an incredible cause, our annual golf tournament is another way for our team members to remember and honor our friend Jacky Pierce, who touched all our hearts in many ways,” added Taylor.

Tournament beneficiaries include:

  • Brown County United Way
  • Dallam-Hartley County United Way
  • Deaf Smith United Way
  • Graham Area United Way
  • Hutchinson County United Way
  • Lubbock Area United Way, Inc.
  • North Texas Area United Way
  • Ochiltree United Way
  • Pampa United Way, Inc.
  • Plainview Area United Way
  • Scurry County United Way
  • United Way – Lea County
  • United Way of Abilene
  • United Way of Amarillo & Canyon
  • United Way of Carlsbad and South Eddy County
  • United Way of Central New Mexico
  • United Way of Chaves County
  • United Way Concho Valley
  • United Way of Deaf Smith County
  • United Way of Denton County
  • United Way of Eastern New Mexico
  • United Way of Metropolitan Dallas
  • United Way of Midland
  • United Way of Moore County, Inc.
  • United Way of Northern New Mexico
  • United Way of Odessa
  • Thrive in Southern New Mexico, formerly United Way of Otero County
  • United Way of Santa Fe County
  • United Way Tarrant County

Sunday, August 25th
5:00 – 6:00 p.m.

Eberley Brooks Events
8602 County Rd. 7000
Lubbock, TX. 79407

Robert Taylor, CEO, The United Family
Glenn Cochran, United Way of Lubbock

About The United Family®
In its 103rd year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 53 communities in Texas and New Mexico. A self-distributing company with headquarters and their distribution center in Lubbock, The United Family currently operates 94 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit

(News release from The United Family)

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