Twin Peaks Location Coming to Lubbock

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Twin Peaks, a sports bar and restaurant chain, announced its expansion to West Texas.

Lubbock, Abilene and Amarillo were named as future locations, according to a news release. Wichita Falls will also have a Twin Peaks restaurant.  The specific address in Lubbock was not given, and EverythingLubbock.com has asked for an update when possible.

All the locations will open in the next three years, according to the release.

The following is a news release from Champion Management:

Twin Peaks continues to build positive momentum in sales and traffic and is sticking to its commitment to crank up expansion.

CEO Joe Hummel announced today that the company has executed an Area Development Agreement with Permian Entertainment, LLC, to bring four Twin Peaks locations to Lubbock, Abilene, Amarillo, and Wichita Falls. The agreement anticipates that all of the new restaurants will be open within about three years.

“We were already fans of Twin Peaks, so when we spoke with Todd Peterson and his team about the brand’s franchising opportunities and explored all of its potential, we knew that this was where we were meant to be,” said Herb Graham, Founder & Owner of Permian Entertainment, LLC. “Twin Peaks is so much more than the typical sports bar. The polished mountain lodge setting, scratch menu, Twin Peaks Girls, and the brand’s universal promise of serving its draft beer at 29-degrees, offers a unique experience unlike anything else in the industry. We are excited to join the Twin Peaks team and we look forward to introducing the one-of-a-kind concept to everyone in these four new cities.”

Permian Entertainment, LLC – an entity created by Graham Brothers Entertainment – consists of three partners – Graham, President Roger Gearhart, and longtime investor Jim Milson. Graham Brothers Entertainment was founded in the 1960s and opened its first nightclub in 1968. Since then, the group has owned and operated more than 40 bars and nightclubs throughout the southwest and currently owns and operates a multi-day multi-venue country music festival as well as a country music artists management firm based in Nashville, Tenn.

“We have been wanting to expand into West Texas ever since we started franchising, and we feel very fortunate to have this triple threat leading the way there,” said Hummel “We look forward to working with these talented business men and their team as they scout locations and share our made-from-scratch food and ice cold brews with communities across West Texas.”

Twin Peaks welcomes every guest with primetime matchups and barrel-aged whiskey. The entire menu is prepared in-house, to order and in generous portions to satisfy every appetite. The hearty made-from-scratch comfort food pairs perfectly with a frosty draft beer or a classic whiskey cocktail.

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